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A mobile-friendly website design in Dubai prioritizes the mobile browsing experience rather than treating it like an afterthought to the desktop version.

This approach has become extremely important in the last decade. According to research by Statista, just over half of all website traffic now occurs on a mobile device, and that includes roughly 45% of all online shopping. Considering that smartphones have only been around for the last ten years, these numbers are only expected to go up as mobile website browsing becomes even more ingrained and the designs more intuitive.

This is why websites that fail to make a sincere, strategic effort to deliver a quality mobile experience risk falling drastically behind their competitors. To help you keep up, we've put together this guide to some of the most common tips and tricks for designing the friendliest mobile-friendly websites.

TOP 5 MOBILE-FRIENDLY WEBSITE DESIGN TIPS

TIP 1: USE THE MOBILE-FIRST APPROACH:

With mobile website browsing having just about surpassed desktop, designers have had to move away from considering the desktop site the "main" version. This is why the mobile-first approach—designing the mobile website before the desktop version—has been a commonly held best practice for years now.

By entering the artistic direction around the mobile experience, designers are encouraged to reign in design decisions by limitations. Not only are there size constraints, mobile users often interact with a single hand, and input beyond tapping and swiping tends to be more cumbersome than it would be on a desktop. Consider, for example, hover animations that rely on mouse input. If your desktop version depends too heavily on this kind of visual feedback, it will become a problem for mobile later.

As a result, the mobile-first design emphasizes simplicity and ease of use from the beginning. Keep in mind this approach does not doom desktop versions to minimalist sparsity. On the contrary, expanding on a simple layout is easier than simplifying a complex one.

It is also important to test your multimedia on mobile first, as photos or videos for a landscape orientation may need to be revised for a portrait. Fine details such as facial expressions or background elements can be harder to read as clearly at small sizes. Additionally, there is often only space for one image at a time, and if you design an image-heavy desktop website first, scrolling through each on mobile may become redundant.

TIP 2: USE RECOMMENDED SIZE DIMENSIONS FOR MOBILE:

Space can feel more limited on a handheld device than in any other design context. But considering size constraints at the start of your project is the best way to avoid conflicts later on.

Mobile screen resolutions will vary by device, but as of right now, the most commonly used is 360×640 (aspect ratio 9:16), according to research conducted by Stat Counter. Google Analytics can tell you which specific devices your users favor, and you should ensure your website design in UAE is responsive enough to accommodate variations.

Regarding font size for mobile design, at least 16px is recommended for the body copy. This can also vary depending on the typefaces used (based on their construction, some fonts will be less legible at 16px than others).

There is no standard size for headline fonts, but the goal is to establish a clear typographical hierarchy through contrast in size, weight, and style. But when in doubt, test your font sizes on a mobile device.

Images and other media can, of course, be as wide as the device will allow. Let the image's subject dictate how large or small it should be to maintain clarity. Remember that you can only fit part of the idea but can zoom in on the subject and crop out extraneous background elements, as in the example above.

Last but not least, button size is extremely important in mobile-friendly website design in Sharjah, given touch screens are much less reliable at picking up user input than a mouse and keyboard. A study on elderly users recommends touchscreen buttons between 42 and 72px for optimal accessibility.

TIP 3: OPTIMIZE FOR PORTRAIT ORIENTATION:

Although you can technically use mobile websites in landscape mode with the device turned on its side, portrait mode is more common. The website popularized the two-handed mobile phone hold in the 2000s, but this has been thoroughly phased out in the rise of the smartphone, with users favoring a one-handed portrait mode.

The narrowness of portrait mode is perfect for single-column layouts. In this style, site elements are placed sequentially from top to bottom. Although a centered alignment for content tends to be common, alternating left and right justification can create visual interest and the illusion of a two-column layout. In addition, smaller elements like icons and photos can be presented in a grid, while image carousels can break up vertical scrolling with horizontal swiping.

Aside from finding creative ways of breaking up the single-column layout, there are ways to use it to your advantage. Because social media apps have primed mobile users for long scrolling, website designers can spread content with whitespace and padding. This keeps the content clean and readable while encouraging engagement through continued scrolling.
Consider the opposite: content bunched up on a single screen with limited scrolling can be daunting to read.

Designing sections are also useful for grouping similar information so that the user understands the general purpose of each section without having to read deeply. This is especially helpful when you consider that roughly 79% of page visitors only skim website content. Varying color backgrounds help to differentiate these sections, and creative section borders disrupt the boxy feeling these sections promote.

TIP 4: MINIMIZE THE MENU:

Navigation is another area that can quickly become complicated depending on the number of destinations and options a user is given. While desktop websites tend to have a full header navigation bar with multiple main menus and submenus, it has become standard to contain all of this within the simple, recognizable hamburger icon. As a result, most mobile website headers are reduced to that icon and the logo.

For the style of the actual menu, a common approach is a slide-out sidebar that overlays a portion of the screen with the navigation options. This allows the menu to operate on a separate dimension from the rest of the page content while leaving room for the user to tap out of the menu and back to the previous screen.
Depending on your menu's complexity, each menu option may contain more nested options or a submenu. When the user clicks into one of these submenus, it is best to have the new list of possibilities replace the existing menu to keep the list short.

Remember to fix the screen's navigation bar so the user can scroll back to the top for it. A common practice for mobile is to hide the improved navigation as the user scrolls down, giving the content its focus, and to reveal the navigation when the user starts scrolling back up.

Alternative means of navigation are useful in place of or in addition to standard menus. Tabs allow the user to easily shuffle through other content sections without loading an entirely new page.

Many UX designers are exploring navigation solutions beyond tap-based input—horizontal and vertical swiping being the most common. When all else fails, the handy search icon is commonplace on mobile to allow users to find specific things they are looking for.

TIP 5: COLLAPSE SECONDARY CONTENT:

Desktop websites often have room for in-depth body copy, product specs, and other content. But as mobile sites require information to be to the point, designers must eliminate or shorten all non-essential content. This is where collapsible/expandable sections come in handy.

Collapsing content involves making explanatory information optional with an icon such as a triangle or plus sign that expands or reveals the hidden content. While hiding your content might sound like a bad thing, the gains of simplified browsing bolstered by compelling headlines far outweigh the potential for missed information. The micro-interaction of toggling is another invitation for the user to interact with the page instead of passively reading.

Designers should reserve collapsing content for lower-tier copy beneath the header. Repetitive content can be merged to overlap the same space rather than stacked on top of each other. In the design pictured here, there are three customer quotes beneath the header on the desktop version. In the mobile version, the designer collapses them into a carousel.
You should avoid irrelevant content in mobile-friendly website design in Ajman, are interstitials and popups. While these can be space-saving by overlaying range in a separate window, websites riddled with intrusive popups are frustrating to tap out of and penalized by Google.
 

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